Absolut Book [Richard Lewis]

[Vodka] [Design] [Kitsch]

Absolut Book

Richard Lewis

Journey Editions, MA. 1996. First edition paperback. Some slight rubbing to front and rear boards, rear moreso. Minor dings to the spine and front and rear cover; interior unmarked and pristine. A very good copy.

From the publisher:

"The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.

The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.

Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. "

Absolut ads were iconic growing up. Whether it was in Rolling Stone, Sports Illustrated, Maxim...that bottle....that bottle never changes. This is an awesome design reference with a ton of great ideas to rip off because honestly who expects you to pull from the Absolut book? You could start a whole bootleg t shirt company off the back of this one.